Limited items
Just as everyone is physically built differently
and has a different color of hair,
each of us has skin that is entirely unique.
Delighting in those differences
and learning to love our skin as
it is brings more joy to our everyday lives.
Skin care that lets our natural beauty shine,
wrapped in minerals that highlight our best features,
lets us stand taller and move forward with confidence.
Your skin is your own personal treasure.
Limited-edition packaging designed to inspire everyone to love the uniqueness of their own skin
Only Minerals celebrates its 15th birthday this autumn 2022. To commemorate this fresh start, we reached out to popular illustrator Amigos Koike to design limited-edition packaging featuring women whose uniqueness shines for our most popular items. We hope these enchanting images will add a little thrill to your daily skincare and makeup routine.
ONLY MINERALSNude
First C Boost
Nude First C Boost (15th anniversary limited packaging)
Give your complexion an instant Vitamin C boost!
Booster serum for naturally beautiful skin
- Contains Vitamin C derivatives*1, four types*2 of which are well balanced to target pores and tone and hydrate skin.
- Also includes ceramides*3 and niacinamide*3 to create a luxurious booster beauty serum.
- Hydrates and softens skin after washing, preparing the skin to better absorb beauty ingredients and products applied afterwards.
- Remarkably gentle texture is compatible even with sensitive skin.
(15th anniversary limited packaging)
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September 1, 2022 limited release
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*1 Balancing ingredient
*2 Trisodium ascorbyl palmitate phosphate, sodium ascorbyl phosphate, magnesium ascorbyl phosphate, ascorbyl tetraisopalmitate
*3 Moisturizer
ONLY MINERALSMedicated Whitening
Foundation
Medicated Whitening Foundation
(15th anniversary limited packaging)
Provides medicated foundation
with brightening*1 care all day long
- Mineral foundation containing two medicated ingredients--vitamin C derivatives and zinc oxide--to provide both coverage and a luminous glow*2.
- Provides reassuring coverage for dull areas and uneven skin tone along with protection from UV rays for brightening*1 care all day long.
- Proprietary manufacturing process results in a creamy texture that seems to melt into skin and hold fast to create a luminous glow.
- Resistant to smearing under a mask and rinses away easily with soap and water.
Medicated Whitening Foundation
(15th anniversary limited packaging)
5 grams / ¥4,500 (plus tax) ¥4,950 (with tax)
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September 1, 2022 limited release
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*1 Inhibits melanin production, helping to prevent dark spots and freckles
*2 Cosmetic effect
ONLY MINERALSMineral Essence
BB Cream Ultra
Mineral Essence BB Cream Ultra
(15th anniversary limited packaging)
The ultimate beauty serum BB cream
offering powerful coverage and lasting hold.
- Get gorgeous coverage for dark spots and uneven pigmentation with just one application. Holds fast for long-lasting coverage that won't crack or fade.
- Combines years of research to create a complete formula designed to address common issues with mineral base makeup. Minerals, oils, and other ingredients have been carefully selected in just the right amounts to create a BB cream with exceptional coverage and durability.
- Glides on smooth and holds fast for even application and instant beauty. Boasts a delightful feel that you must experience for yourself.
- Rinses away easily with soap and water.
Mineral Essence BB Cream Ultra
(15th anniversary limited packaging)
30 grams / ¥4,300 (plus tax) ¥4,370 (with tax)
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September 1, 2022 limited release
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Learn more about Only Minerals
Possible through the power of minerals
The "mineral" in our mineral foundation actually refers to natural mineral ores. We got our start making foundations made entirely from skin-friendly minerals, gradually combining them with botanically-derived beauty serum ingredients to create base makeup as well as accent makeup in delightfully vibrant mineral colors. In 2021, we launched the Only Minerals Nude skincare line featuring a luxurious combination of vitamin C and beauty ingredients. This 2022 year, as we approach our 15th anniversary, we're developing and putting the word out about products that maximize natural beauty as well as items in fresh seasonal colors. We also plan to make major changes to our packaging to make it more environmentally friendly. Stay tuned for more exciting developments from Only Minerals!
HISTORY
| 2004 | The company gets its start by carrying the first mineral foundation in Japan |
|---|---|
| 2007 | The Only Minerals brand is born with the in-house development of a mineral foundation designed for even sensitive skin |
| 2008 | Boutiques begin carrying Only Minerals products |
| 2011 | Only Minerals sells more loose powder than any other Japanese cosmetic manufacturer* and develops its Medicated Mineral Series line of quasi-drug mineral cosmetics |
| 2019 | Release of the new N by ONLY MINERALS makeup line |
| 2020 | Release of the new SENSE.ONLY MINERALS men's line |
| 2021 | Release of the new Only Minerals Nude vitamin C skincare line |
*No. 1 based on 2011 foundation/loose powder sales in the Cosmetic Marketing Catalog 2012 by Fuji Keizai
with
Amigos Koike
I had always associated the word "natural" with a vague image of softness or pliability, but my interactions with Only Minerals changed all that. I now think of a "natural cosmetics" as products chosen and enjoyed by women who live with purpose--those who are active, fashionable, and brimming with curiosity. It inspired me to come up with images of three highly unique women to express this modern idea.
Amigos Koike
A native of Gunma Prefecture, Amigos Koike studied art and life at the Setsu Mode Seminar run by Setsu Nagasawa. He began working as an illustrator in 1988, making a name for himself both at home in Japan and abroad. His illustrated book Harunohi won the 27th Japan Picture Book Prize.
Ingredients
Provides a vitamin C boost after washing.
Contains four well balanced types*2 of Vitamin C derivatives*1.
- APPS
- APS
- APM
- VC-IP
Includes an extract made from pear juice fermented with lactobacillus. Softens skin after washing for better absorption and hold when applying lotion.
Contains ceramides and niacinamide to deliver moisture to the skin.
Contains three botanical extracts (Prunus Yedoensis leaf extract, Perilla Ocymoides leaf extract, and Houttuynia Cordata leaf extract) that soften the skin.
Essential oil blend provides a delicate, relaxing scent.
*1 Balancing ingredient
*2 Trisodium ascorbyl palmitate phosphate, sodium ascorbyl phosphate, magnesium ascorbyl phosphate, ascorbyl tetraisopalmitate
*4 Aromatic ingredient
